LEAD MANAGEMENT APPLICATION

This is a web based smart marketing application designed to integrate marketing and sales. Lead management solutions help ensure proper and prompt lead follow up for higher closure rates.

Addressing the challenges of lead management requires a solid strategy and easy to use tools that support company objectives. Works with marketers to implement an effective lead management program by following a five-step process.

Strategy- World-class lead management starts with proper planning. helps marketers define strategies to ensure that leads are effectively qualified, graded for quality and routed to the right hands for prompt and appropriate follow up.

Setup- LeadCentral platform improves response time, especially in a complex channel environment, by automating lead management processes. The system can handle any number of sources and formats, decreasing delays in lead entry and assignment.

Execution- Many customers have been able to decrease the time it takes to assign leads from days to mere seconds. When leads are assigned to the field, they are accompanied by a full history of the opportunity as well as links to sales tools to help close the business.

Reporting- Because the system is easy to use and does not require an on-premises implementation, channel partners and direct salespeople can easily update leads, improving marketing’s visibility into the prospect’s buying cycle and campaign performance.

Analysis- Helps marketing organizations by analysing results and implementing course corrections for a continuous improvement in campaign and lead management performance.

Cost effective lead management for the channel

LeadCentral is a cost-effective web-based solution for managing leads even in a channel environment. LeadCentral makes it easy for channel partners to use the system by allowing the addition of channel users without requiring user-licenses or software installation. Since companies and their channel partners don’t need to use the same Customer Relationship Management (CRM) system in order to leverage LeadCentral, there is no need to replace existing systems. LeadCentral also helps multi-channel organizations manage leads more effectively. Employing proven marketing tools like prospect scoring and lead grading, leads are automatically assigned to sales with the proper sense of urgency. In a multi-channel environment, this eliminates the need for a direct salesperson to manually share leads and collect feedback from channel partners.

LeadCentral™ the platform for effective lead management

Lead management programs are powered by LeadCentral, an integrated, cloud-based marketing platform that enables marketers to build, manage and measure an unlimited number of campaigns that execute automatically in response to prospect behaviour and role. The LeadCentral platform provides the ideal blend of measurability and flexibility for marketers to adapt programs to shifts in business strategy, while constantly improving results.

LeadCentral integrates the flow of leads from initial lead identification (e.g. tradeshows, webinars or online campaigns), through qualification, scoring, grading and lead assignment. This allows sales and marketing organizations to automate and improve lead handling processes, decreasing delays and errors for improved organizational performance.

LeadCentral helps marketers and sales avoid database issues by keeping large and highly unqualified prospect databases separate from strategic sales opportunities, regardless of whether the organization uses LeadCentral OTS (Opportunity Tracking System) or a third party CRM application.

Client:

• GrowthPoint Inc.
• Clarkston, MI
• USA

Technologies:

Operating Systems:		Azure Window Advanced Server
Software:		C#, ASP.Net, JIRA,GIT,
Environment:		HTML5,CSS3,WEB API.
DBMS:		SQL 2014